The effect of information distribution, and use of it, operational performance, market orientation and financial perform
Journal Title: Scientific Journal of Review - Year 2014, Vol 3, Issue 6
Abstract
The purpose of this study was to determine the effects of variables, information distribution, and use of IT operational performance, market orientation and financial performance, and the effects on the distribution of relevant information and applying information technology IT, the financial performance of logistics companies, we, the impact of these factors on operating performance, and market-oriented and how the operating performance and the financial performance of companies are market oriented. Ali and applied research, and the sample of manufacturing companies, small, medium and central provinces. A standard questionnaire was prepared, and its reliability was high, and hypothesis testing results show that variable distribution, and utilization of IT on financial performance, operational and market orientation, has no effect on manufacturing firms.
Authors and Affiliations
M. R. Goodarzi*| Teachers of Payame Noor University (PNU), I.R of IRAN, A. Rahimi Ashtiani| Department of Management, Ashtian branch, Islamic Azad University, Ashtian, Iran.
Keywords
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- EP ID EP135
- DOI 10.14196/sjr.v3i6.1436
- Views 671
- Downloads 49
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