LEVERAGING STRATEGIC ALLIANCE IN PARTNERING FOR COMPETITIVENESS : THE PLACE OF SMALL BUSINESSES IN NIGERIA
Journal Title: Advance Research Journal of Multidisciplinary Discoveries - Year 2018, Vol 26, Issue 26
Abstract
This study examined Leveraging Strategic Alliance in Partnering for Competitiveness: The Place of Small Businesses in Nigeria. The study adopted a descriptive survey and it covered a population of 61 staff of twos elected small and medium scale enterprises in Nnewi. Anambra State. A sample of 53 members of staff was selected using the Taro Yamene formular. Data was gathered through both primary and secondary sources and was analyzed using analysis of variance technique (ANOVA) with the aid of 17.0 version of statistical package for social sciences (SPSS). It was concluded that SMEs should leverage strategic alliance in order to benefit from capabilities and competitive advantages which they cannot provide for themselves. The study recommended among others that SMEs should take advantage of cost-sharing emanating from strategic alliance to enhance their cost efficiency.
Authors and Affiliations
DR. JOY NONYELUM UGWU, DR. ESTHER NNEKA MADUAGWU, DR. NNADI CHIKEZIE SUNDAY ONOH
Keywords
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