LEVERAGING STRATEGIC ALLIANCE IN PARTNERING FOR COMPETITIVENESS : THE PLACE OF SMALL BUSINESSES IN NIGERIA
Journal Title: Advance Research Journal of Multidisciplinary Discoveries - Year 2018, Vol 26, Issue 26
Abstract
This study examined Leveraging Strategic Alliance in Partnering for Competitiveness: The Place of Small Businesses in Nigeria. The study adopted a descriptive survey and it covered a population of 61 staff of twos elected small and medium scale enterprises in Nnewi. Anambra State. A sample of 53 members of staff was selected using the Taro Yamene formular. Data was gathered through both primary and secondary sources and was analyzed using analysis of variance technique (ANOVA) with the aid of 17.0 version of statistical package for social sciences (SPSS). It was concluded that SMEs should leverage strategic alliance in order to benefit from capabilities and competitive advantages which they cannot provide for themselves. The study recommended among others that SMEs should take advantage of cost-sharing emanating from strategic alliance to enhance their cost efficiency.
Authors and Affiliations
DR. JOY NONYELUM UGWU, DR. ESTHER NNEKA MADUAGWU, DR. NNADI CHIKEZIE SUNDAY ONOH
Keywords
Related Articles
- EP ID EP324276
- DOI -
- Views 96
- Downloads 0
INFECTION RATES IN BONE FLAP CRANIOPLASTY – AN INSTITUTIONAL EXPERIENCE
Large bone flap decompressive craniectomies have a varied application in modern day neurosurgery. They may be used to combat malignant cerebral edema secondary to trauma, hypoxia or toxic encephalopathies. After the edem...
ASSESSMENT OF TOTAL ANTIOXIDANT STATUS, MALONALDEHYDE AND SERUM LIPID PROFILE IN CIGARETTE SMOKERS IN NNEWI METROPOLIS
Cigarette smoking is the leading cause of diseases in both developed and underdeveloped countries. This study Assessed the Total Antioxidant Status, Malonaldehyde and Serum Lipid Profile In Cigarette Smokers In Nnewi Met...
Emerging health issues among Narcotic Addicts – A Survey Study
Narcotic addiction is a recent phenomenon in Asian countries. In Sri Lanka, Heroin, cannabis, opium and intoxicants like liquor are among the mostly used narcotics and have been increasing over the last decade. Currently...
CONSUMER BOYCOTT & THE ROLE OF GLOBAL MARKETING MIX
The requirement of a global marketing mix is highly imperative to understand the global consumers participation in a boycott act and experience a relationship often perceived by the manufacturers and the consumers as a t...
Effect of fruit extracts on it vitro growth of Salvadora Persica.
Effect of different fruits and vegetables juices in MS medium was investigated on growth of Salvadora persica under in vitro culture. Healthy tissues taken from mature plant and grow on a MS0 medium for six weeks under 1...