• Journal title: International Journal for Research in Applied Science and Engineering Technology (IJRASET)
• ISSN: 2321-9653 (online)
• Publisher: UGC
• Country of publisher: india
• Date added to EuroPub: 2017/May/21

• LCC Subject Category: Engineering, Applied Linguistics
• Publisher's keywords: Business, Art of Business, Social Media
• Language of fulltext: english
• Full-text formats available: PDF
• Time From Submission to Publication: 8

Dr. Vinay Ojha

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Academic researchers have studied this issue using concepts and techniques such as social capital and social networks analysis. They have provided empirical as well as theoretical evidence of the value generated by different types of business relationships. At the same time, the business world is being dramatically modified by the growing use of the Internet and social media, raising questions about the evolving nature of business relationships and the skills and attributes needed to develop and maintain them. Such questions are the focus of this article, which examines the traditional role of relationships in business, highlights some key changes resulting from the increasing use of social media, and discusses what firms need to do to adapt to this new business reality.