Evaluation of the quality of services provided by the Polish football clubs
Journal Title: Quality in Sport - Year 2015, Vol 1, Issue 1
Abstract
Abstract Fans are the essence of the sports event and their absence in the stands can nega-tively affect on the value of events, which are evaluated from the perspective of permanent fans, sponsors and media. The main objective of the study was the as-sessment of the quality of selected services offered by Polish football clubs. The quality of sports services should be defined as the ability to meet the needs of a particular physical activity. By means of on-line survey method was conducted research, receiving responses from nearly three hundred football fans. The results showed that the fan of football is the man between 21 and 30 years of age with secondary education and gross income below 1600 PLN. The quality of examined the activities carry out by the Polish clubs is judged on passable level. The process of improvement should be start with the team website and the assortment of foot-ball souvenirs. Sports organizations in order to attract more permanent fans should realize their marketing efforts by regular research of needs and expectations of fans. Streszczenie Kibice stanowią istotę dla widowiska sportowego, a ich brak na trybunach nega-tywnie wpływa na wartość imprez ocenianych z perspektywy fanów, sponsorów i mediów. Głównym celem badań była ocena jakości wybranych usług oferowanych przez polskie kluby piłkarskie. Jakość usług sportowych należy utożsamić ze zdol-nością do zaspokojenia potrzeb związanych z daną aktywnością fizyczną. Za po-mocą metody on-line survey przeprowadzono badania ankietowe uzyskując odpo-wiedzi od prawie trzystu kibiców piłki nożnej. Wyniki wykazały, że typowy kibic piłki nożnej to mężczyzna w wieku od 21 do 30 lat z średnim wykształceniem i dochodem poniżej 1600 zł brutto. Z kolei jakość zbadanych działań realizowanych przez polskie kluby jest oceniana na poziomie dostatecznym. Procesowi doskona-lenia powinna zostać poddana strona internetowa drużyny i asortyment pamiątek klubowych. Organizacje sportowe chcąc pozyskać większą liczbę stałych kibiców powinny realizować swoje działania marketingowe na podstawie cyklicznych ba-dań potrzeb i oczekiwań kibiców.
Authors and Affiliations
Andżelika Dzięgiel, Łukasz Luciński
Keywords
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- EP ID EP191948
- DOI 10.12775/QS.2015.003
- Views 272
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