GAUGING MALAYSIAN CONSUMERS PERSPECTIVES ABOUT CORPORATE SOCIAL RESPONSIBILITY

Journal Title: Asian Economic and Financial Review - Year 2017, Vol 7, Issue 7

Abstract

This research was carried out on the premise that as CSR was becoming popular among corporations in Malaysia, it was important to gauge consumers? beliefs and perspectives about CSR and the CSR issues that mattered to them most when purchasing a product.

Authors and Affiliations

Karpal Singh Dara, Singh*| Sentral College Penang, Malaysia, Md. Aminul Islam| School of Business Innovation and Technopreneurship, University Malaysia Perlis, Malaysia

Keywords

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  • EP ID EP2405
  • DOI -
  • Views 695
  • Downloads 75

How To Cite

Singh*, Md. Aminul Islam (2017). GAUGING MALAYSIAN CONSUMERS PERSPECTIVES ABOUT CORPORATE SOCIAL RESPONSIBILITY. Asian Economic and Financial Review, 7(7), 737-747. https://europub.co.uk/articles/-A-2405