GAUGING MALAYSIAN CONSUMERS PERSPECTIVES ABOUT CORPORATE SOCIAL RESPONSIBILITY

GAUGING MALAYSIAN CONSUMERS PERSPECTIVES ABOUT CORPORATE SOCIAL RESPONSIBILITY

Journal

  • Journal title: Asian Economic and Financial Review
  • ISSN: 2305-2147 (print) 2222-6737 (online)
  • Publisher: Aess
  • Country of publisher: pakistan
  • Date added to EuroPub: 2017/May/11

Subject and more

  • LCC Subject Category: Finance and Financial Services, Economics
  • Publisher's keywords: Corporate social responsibility, Perspectives, CSR Activities, CSR Issues, Consumers, Malaysia
  • Language of fulltext: english
  • Full-text formats available: PDF
  • Time From Submission to Publication: 8

AUTHORS

    Karpal Singh Dara, Singh*| Sentral College Penang, Malaysia, Md. Aminul Islam| School of Business Innovation and Technopreneurship, University Malaysia Perlis, Malaysia

FULL TEXT

To download PDF files Login to your Account.

ABSTRACT

This research was carried out on the premise that as CSR was becoming popular among corporations in Malaysia, it was important to gauge consumers? beliefs and perspectives about CSR and the CSR issues that mattered to them most when purchasing a product.

About Europub

EuroPub is a comprehensive, multipurpose database covering scholarly literature, with indexed records from active, authoritative journals, and indexes articles from journals all over the world. The result is an exhaustive database that assists research in every field. Easy access to a vast database at one place, reduces searching and data reviewing time considerably and helps authors in preparing new articles to a great extent. EuroPub aims at increasing the visibility of open access scholarly journals, thereby promoting their increased usage and impact.