Conceptual principles of socially responsible enterprise marketing management (as example, sales of painting materials)

Journal Title: Economics&Education - Year 2016, Vol 1, Issue 1

Abstract

Actuality of theme. In today’s business becomes especially important concept of social responsibility, based on the principles of increased attention to social problems both customers and personnel. The main purpose of business activity - profit - achieved through the research needs of potential and actual customers, identify the public interest and the desire to satisfy them. The idea of social responsibility is an integral feature of the system of business in modern business practice of advanced countries. Scientists who researched social - responsible marketing are K.Keller, O.Hrishnova, A.Fedorchenko, P.Orlovoyi and others.

Authors and Affiliations

Marina Klimchuk, Mariia Shehda

Keywords

Related Articles

Strategic vectors of transnational influence on the environmentalization of international trade

The article is concerned with the investigation of transnational impact on environmentalization of international trade. The strategic vectors of transnational influence on the environmental performance of trade cooperati...

Human capital role in becoming and development of creative economy

In this article the author has investigated the role of human capital in the creative economy development. The author has grounded the cause-and-effect relationships between the post-industrialism and the war for talents...

The essence and stages of monitoring of development of company’s intellectual capital

Efficient management of a company’s intellectual capital is ensured based on adequate assessment and continuous monitoring of its development dynamic, and on the identification of growth trends of specific types of intan...

Self-organization and creativity: modes of synergistic reasoning in cognitive and educational activity

The paper identifies epistemological basis of the concept of Synergetics, the task of which is to cognize the general principles of self-organization in different systems. It discovers the theoretical basis of self-organ...

Dynamics analysis and development forecasting of the main socio-economic indicators of the Republic of Kazakhstan

The analysis of the modern condition of economy and bank sector of the Republic of Kazakhstan is carried out in the article. Indicators of gross domestic product (GDP) and investment in the fixed capital in the direction...

Download PDF file
  • EP ID EP286278
  • DOI -
  • Views 150
  • Downloads 0

How To Cite

Marina Klimchuk, Mariia Shehda (2016). Conceptual principles of socially responsible enterprise marketing management (as example, sales of painting materials). Economics&Education, 1(1), 58-61. https://europub.co.uk/articles/-A-286278