Public Relations Profile in Current Postmodern Context

Abstract

This study is based on meta-analytic method and it clarifies the concept of public relations in our postmodern life. Even we know that the public relations have over 400 definitions, they are adjusting while the times passes and because of that, people from the field of communication and public relation have to be more creative than before. An organization can’t promote its image without the instruments of public relations; this mean that every organization that wants notoriety must apply to people from public relations to realize a campaign in order to inform the public about the existence of the company. A campaign of public relation is a process that have the purpose of development the image of a company and to promote it inside different groups of a society. The public relations campaign is starting from the moment when it’s fixing the purposes and then passing into action in achieving its objectives. Every campaign of public relation is based on creative people who are using the instruments of media properly. If in the past was a problem in promoting an image, nowadays it is becoming easier through social media

Authors and Affiliations

Kot Sebastian, Teodorescu Bianca

Keywords

Related Articles

Cicero - an Investigative Journalist

A great Roman scholar, Cicero was also a brilliant investigative journalist ahead of his time. By the Catilinarian Orations, as well as his speech against Verres, Cicero made not only one of the most beautiful, courseboo...

The Relation of Managerial Communication - Public Management Conflicts and Crisis

Being a basic function of management, communication is a process of transforming the information as symbolic messages between two or several individuals, some with the status of transmitter and others with the status of...

NARCISSISM AND THE NEW FREE MARKET SEGMENT. ABOUT THE NEW NARRATIVE IDENTITIES

In this article we propose new themes of marketing and communication, themes created by the transformations in the media market. Thus, the new digital world implies not only new types of channels, but new types of expres...

The Existence of Disagreements in Organisational Entities - Source of the Occurrence of Conflicts at Work

The organisational entity as a whole can provide the context in which high levels of motivation can be reached, by providing incentives and rewards, satisfaction in work and possibilities to learn and develop. To do this...

The Accounting of the International Transactions

This contribution constitutes a review of one remarkable Romanian book on the accounting of international transactions. Zetetic method is represented by classical procedure of ideatic analysis.

Download PDF file
  • EP ID EP453760
  • DOI -
  • Views 199
  • Downloads 0

How To Cite

Kot Sebastian, Teodorescu Bianca (2015). Public Relations Profile in Current Postmodern Context. Annals of the University of Craiova for Journalism, Communication and Management, 1(1), 24-31. https://europub.co.uk/articles/-A-453760