PENGARUH INNOVATION DAN SERVICE QUALITY MELALUI CUSTOMER TRUST TERHADAP CUSTOMER SATISFACTION DI PAMELLA SUPERMARKET JL. KUSUMANEGARA NO.141 YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 1
Abstract
This research is conducted to know the influence of innovation and service quality to customer satisfaction through customer trust at Pamella Supermarket Yogyakarta. Research location in Yogyakarta. Population of this research is customer living in Yogyakarta. The sample of 100 respondents taken using accidental sampling technique of data collection method using questioner. Data analysis used is descriptive analysis, multiple regression analysis and path analysis. The results of this study indicate that innovation has significant effect on customer trust; service quality have significant influence to customer trust, innovation has significant effect to customer satisfaction, serive quality has significant effect to customer satisfaction and customer trust have significant effect to customer satisfaction.
Authors and Affiliations
Devi Eka Sari
Keywords
Related Articles
- EP ID EP645520
- DOI 10.26460/ed_en.v1i1.638
- Views 379
- Downloads 0
ANALISIS PENGARUH KUALITAS PRODUK,KUALITAS PELAYANAN DAN NILAI PELANGGANTERHADAP KEPUASAN PELANGGAN(STUDI PADA PELANGGAN UD LAYUR SAKTI PANTAI BARON GUNUNGKIDUL)
The purpose of this research is to know (1) the influence of product quality to customer satisfaction, (2) influence of service quality to customer satisfaction, and (3) influence of customer...
Pengaruh Kualitas Sumber Daya Manusia, Pemanfaatan Teknologi Informasi
This study aims to examine the effect of human resource quality, utilization of information technology, and the implementation of accrual government-based accounting standards on the quality of financial statements of re...
PENGARUH INVESMENT OPPORTUNITY SET (IOS),LABA BERSIH DAN ARUS KAS OPERASI TERHADAP DIVIDEND PAYOUT RATIO PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA
This study aim to examine the effect of Investment Opportunity Set (IOS), Net Income and Operating Cash Flow simultaneously, partial and dominant to Dividend Policy proxied by the Dividend Payout Ratio (DPR) on manufactu...
PENGARUH ELEKTRONIK WORD OF MOUTH, VENDOR TRUST DAN MERCHNAT PRODUCT TRUST TERHADAP INTENTION TO PERFOME ONLINE GROUP BUYING PADA PENGGUNA APLIKASI SHOPEE DI FE UST (study kasus pada pengguna aplikasi shopee)
The purpose of this research is to increase buying interest online, especially buying and selling groups online. Social media is an investment for the present, as the world of technology continues to develop, this will a...
pengaruh e-service quality dan e-satisfaction terhadap online repurchase intention (studi kasus pengguna aplikasi tokopedia di universitas sarjanawiyata tamansiswa)
Penelitian ini,diharapkan dapat membuktikan pengaruh antar variabel yaitu E-servis quality, e-satisfaction dan online repurchase intention. Dalam penelitian ini menggunakan pendekatan kuantitatif yaitu dengan menyebarka...