• Journal title: Jurnal Ekobis Dewantara
• ISSN: 2655-9803, 2656-4149 (print)
• Publisher: Fakultas Ekonomi (FE) Universitas Sarjanawiyata Tamansiswa
• Country of publisher: indonesia
• Date added to EuroPub: 2019/Nov/23

• LCC Subject Category: Management, Business, Finance
• Publisher's keywords: innovation, service quality, customer trust, customer satisfaction
• Language of fulltext: indonesian
• Full-text formats available: PDF
• Time From Submission to Publication:

Devi Eka Sari

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This research is conducted to know the influence of innovation and service quality to customer satisfaction through customer trust at Pamella Supermarket Yogyakarta. Research location in Yogyakarta. Population of this research is customer living in Yogyakarta. The sample of 100 respondents taken using accidental sampling technique of data collection method using questioner. Data analysis used is descriptive analysis, multiple regression analysis and path analysis. The results of this study indicate that innovation has significant effect on customer trust; service quality have significant influence to customer trust, innovation has significant effect to customer satisfaction, serive quality has significant effect to customer satisfaction and customer trust have significant effect to customer satisfaction.