INFLUENCE THE QUALITY OF INFORMATION, SYSTEM QUALITY, AND QUALITY OF SERVICE TO CUSTOMER LOYALTY THROUGH THE TRUST OF LAZADA ONLINE STORE CUSTOMERS(Study Kasus Pada Mahasiswa/i Yogyakarta)
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 1
Abstract
The purpose of this study is 1. To test and know the significance of the effect of information quality on the trust of online store customers. 2. To test and know the significance of the effect of system quality on the trust of online store customers. 3. To test and know the significance of the effect of service quality on the trust of online store customers. 4. To test and know the significance of the influence of customer loyalty to the trust of online store customers. Methods of data collection were conducted using questionnaires distributed to 100 shoppers in Pamella I Yogyakarta, then analyzed using existing data using validity, reliability, sumsiklasik test, and hypothesis test using SPSS 16.0 for windows.The results showed that. 1. The results found that the information quality has a positive and significant effect on thetrust of online store website lazada customer. This means that information quality is getting better then the trust will get better. 2. The results found that the system quality has a positive and significant impact on the trust website online store lazada customer. This means good system quality then customer trust will get better. 3. The results found that service quality has a positive and significant effect on trust. This means that service quality is better then customer trust will be better. 4. The results found that trusts have a positive and significant effect on e-loyalty. This means that the better the trust will affect e-loyalty website online store lazada customer
Authors and Affiliations
Novita Sari
Keywords
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- EP ID EP645569
- DOI 10.26460/ed_en.v1i1.487
- Views 374
- Downloads 0
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