CREATION CUSTOMER VALUEUNTUKMENINGKATKAN PURCHASE INTENTIONPADA JASA SABILA TRANSPORT
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 1
Abstract
To improve the services of the Transport Sabila. 3) Influence Perceived emotional value on Sabila Transport services. 4) Effect of Perceived social value Purchase intention to improve the services Sabila Transport.Respondents this study of 120 consumers by the results of questionnaires. Distributing questionnaires done manually ordirectly to Transport Sabila services ever used the services to be Sabila Transport and leasing transactionsin Sabila Transport Services. Research and testing of the instrument using validity and reliability test. While the classic assumption test using test heteroscedasticity, multicollinearity, and normality. Based on This study aims to determine how much influence Creation to improve customer value Purchase intention at Sabila Transport services consisting of : 1) Effect of Perceived price value Purchase intention to improve the services of the Transport Sabila. 2) Influence Functional quality value Purchase intention the result that out of the four variables. Ie consisting of : 1) variable Perceived price value, 2) variable quality Functional value, 3)variable Perceived emotional value and 4) variable Perceived social value very positive influence on Purchase intention. By showing the value of the coefficient amounted to 68.4%.
Authors and Affiliations
Ria Purnamasari
Keywords
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- EP ID EP645587
- DOI 10.26460/ed_en.v1i1.999
- Views 181
- Downloads 0
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