PENGARUH ATRIBUT SUPERMARKET TERHADAP MOTIF BELANJA DAN DAMAKNYA TERHADA LOYALITAS PELANGGAN DI PAMELLA 1 YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 3
Abstract
The purpose of this research is to describe (1) the influence of supermarket attribute on the hedonic shopping motive in Pamella I Yogyakarta, (2) the influence of supermarket attribute on the utilitarian spending motive in Pamella I Yogyakarta; (3) the influence of supermarket attribute on customer loyalty in Pamella I Yogyakarta, (4) the influence of hedonic shopping motive on customer loyalty in Pamella I Yogyakarta, (5) influence of utilitarian spending motive to customer loyalty in Pamella I Yogyakarta. This research is a quantitative research by using media questionnaires distributed to 100 shoppers in Pamella I Yogyakarta. The result of the research shows that (1) the supermarket attribute has a significant positive effect on hedonic shopping motive in Pamella I Yogyakarta, (2) supermarket attribute has no significant positive effect on utilitarian spending motive in Pamella I Yogyakarta, (3) supermarket attribute has significant positive effect on customer loyalty In Pamella I Yogyakarta, (4) hedonic shopping motive has a significant positive effect on customer loyalty in Pamella I Yogyakarta, (5) utilitarian spending motive has no significant positive effect on customer loyalty in Pamella IYogyakarta.
Authors and Affiliations
Suma Tri Wahyuni
Keywords
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- EP ID EP647062
- DOI 10.26460/ed_en.v1i3.308
- Views 171
- Downloads 0
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