PENGARUH CITRA MEREK, KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN KONSUMEN PADA DISTRO RSCH DI YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 4
Abstract
This study aims to analyze the influence of brand image on consumer satisfaction, impact of service quality to customer satisfaction, and the influence of customer value on customer satisfaction, and the influence of brandimage, service quality, and customer value on customer satisfaction together on customer satisfaction in distro RSCH Yogyakarta.The population in this study is that consumers distro RSCH in Yogyakarta examined by the authors include Brand (X1), Quality of Service (X2), Customer Value (X3) and the Consumer Satisfaction Y). The research sample was 100 consumers. Methods of data collection using questionnaires, while data analysis techniques using multiple regression analysis were supported by F test and T test and also test the classical assumption of normality test, multicollinearity, and heteroscedasticity test.The results of the study with rank of significance of 5% or 0.05 indicates that brand image significantly influence consumer satisfaction (0.023 <0.05), quality of service significantly influence consumer satisfaction (0.000 <0.05), and the value of the customer does not significantly influence consumer satisfaction (0593 <0.05). But simultaneously variable brand image, service quality, and customervalue together influential on consumer satisfaction on the distributions RSCH Yogyakarta (0,000 < 0,05).
Authors and Affiliations
Adam Nur Fatoni
Keywords
Related Articles
- EP ID EP647276
- DOI 10.26460/ed_en.v1i4.326
- Views 174
- Downloads 0
ANALISIS PERBEDAAN RETURN SAHAM DAN VOLUME PERDAGANGAN SAHAM SEBELUM DAN SESUDAH KEJADIAN PEMECAHAN SAHAM (STOCK SPLIT) TAHUN 2017 (Studi Empiris Pada Perusahaan Go Public Yang Terdaftar di Bursa Efek Indonesia)
The purpose of this study is to determine whether there is (1) the effect of stock split event on stock return before, during and after and (2) trading volume of stock before, during and...
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASIKERJA TERHADAP KEPUASAN KERJA DAN DAMPAKNYA PADAKINERJA KARYAWAN (STUDI KASUS PADA BANK BNI 46 KANTOR CABANG PERINTIS KEMERDEKAAN BANDUNG)
The purpose this experiment is to describe (1) the effect of leadership style on job satisfaction at the Bank BNI 46 kantor cabang Perintis Kemerdekaan Bandung (2) the effect of work motivation on job satisfaction at t...
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KEPUASAN KERJA DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (Studi Pada Karyawan Balu Oto Work Yogyakarta)
The purpose of this study is to describe: (1) the influence of transformational force on job satisfaction; (2) the influence of the transformational leadership style on organizational commitment; (3) the influence of org...
ANALISIS EFEKTIVITAS DAN KONTRIBUSI PAJAK DAERAH, RETRIBUSI DAERAH, PENGELOLAAN KEKAYAAN DAERAH YANG DIPISAHKAN DAN LAIN-LAIN PAD YANG SAH PADA PENDAPAT ASLI DAERAH KABUPATEN GUNUNGKIDULStudi Kasus DPPKAD Kabupaten Gunungkidul tahun 2012-2016
The purpose of this research is measuring how much the contribution of local taxes, local retribution, the result of the management of local wealth separately, efficiency of legitimate local re...
KOMITE AUDIT SEBAGAI PEMODERASI PENGARUH TAX MINIMIZATION TERHADAPTRANSFER PRICING(Studi Empiris pada Perusahaan Manufaktur Sektor Industri Barang Konsumsiyang Terdaftar diBursaEfek Indonesia Tahun 2013-2016)
This study aims to determine the effect of the tax minimization ontransfer pricing with audit committee as a moderating variable.This research used secondary data analysis of financial statements or annual repo...