PENGARUH SUASANA TOKO, KUALITAS PELAYANAN, KEPERCAYAAN, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG KONSUMEN MIROTA KAMPUS GODEAN
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 7
Abstract
The purpose of this study was to analyzethe influence store atmosphere, service quality, confidence, and perception of price in the parsial about repurchase intention on the consumers Mirota Kampus Godean. This study was intendedto know the factors external and internal consumers Mirota Kampus Godean. The population in this study is the whole consumers eho been doing the shopping in Mirota Kampus Godean. The members of the sample in this study number 115 respondents. A sample of in aksidental engineering. Sample aksidental is determination sample based on a coincidence.Variable store atmosphere, service quality, does not significant influencethe perception of price. Confidence and perception significant and positive influence therepurchase intention. The coefficient determinasi (adjusted R2) from fourth variables such is the 0,488. This means repurchase intention on consumers Mirota Kampus Godean influenced store atmosphere, service quality, confidence, and perception of price of48%, while the rest 52% influenced other factors.
Authors and Affiliations
Septi Aji Prabowo
Keywords
Related Articles
- EP ID EP655368
- DOI 10.26460/ed_en.v1i7.513
- Views 172
- Downloads 0
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA PEGAWAI PT EKADHARMA INTERNATIONAL TBK YOGYAKARTA
The purpose of this research is to know (1) the influence of variable compensation against the motivation of working employees (2) the influence of work environment against the motivation of working employe...
ANALISIS PENGUKURAN KINERJA REKSA DANA SAHAM SEBAGAI SUATU EVALUASI PORTOFOLIO INVESTOR DI PASAR MODAL DENGAN METODE PENGUKURAN SHARPE, TREYNOR, DAN JENSEN
The purpose of this study was to determine the performance of stock mutual funds analyzed using the Sharpe, Treynor, and Jensen methods. In addition, this study has the aim of knowing which mutual funds have outperform p...
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KOMPENSASI, DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA PADA DINAS SOSIAL PROVINSI KOTA YOGYAKARTA BIDANG OPERASONAL
The purpose of this study is to describe: (1) the influence of transformational leadership on job satisfaction; (2) the effect of compensation on job satisfaction; (3) the influence ofwork moti...
PENGARUH KEADILAN PROSEDURAL, GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI KERJA TERHADAP LOYALITAS KARYAWAN
Penelitian ini bertujuan untuk meneliti pengaruh keadilan prosedural, gaya kepemimpinan transformasional dan motivasi kerja terhadap loyalitas karyawan. Penelitian ini bersifat kuantitatif. Variable dalam penelitian in...
Pengaruh Jumlah Pembayar Pajak Parkir Yang Patuh, Jumlah Lahan Parkir, dan Jumlah Penerimaan Pajak Parkir Terhadap Pendapatan Asli Daerah Kota Yogyakarta
This study aims to determine the effect of the number of obedient parking taxpayers, the amount of parking space, and the amount of tax revenue parking to the original revenue area Yogyakarta city. The nature of this res...