PENGARUH BAURAN PEMASARAN TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN DOMESTIK KE PANTAI PARANGTRITIS
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 8
Abstract
The aim of this research partially was to determine: the effect product price, promotion, place, people, and process, and physical evidence variables to revisit intention in Parangtritis Beach.This research was classified as quantitative descriptive research, where the research instrument was questionnaire. The population in this research was all of the domestic tourists in Parangtritis Beach. Sample of this research were 100 respondent used nonprobability sampling method. Correlation person was used to validity testing tool, Alpha Crobach was used to realibitity , and multiple regression analysis was to hypotesis test.The research found that: (1) product, location, physical evident variable positively influence to revisit intention. price, promotion, people, process does not variable positively influence to revisit intention.
Authors and Affiliations
Anita Evi
Keywords
Related Articles
- EP ID EP662872
- DOI 10.26460/ed_en.v1i8.555
- Views 179
- Downloads 0
PENGARUH INNOVATION DAN SERVICE QUALITY MELALUI CUSTOMER TRUST TERHADAP CUSTOMER SATISFACTION DI PAMELLA SUPERMARKET JL. KUSUMANEGARA NO.141 YOGYAKARTA
This research is conducted to know the influence of innovation and service quality to customer satisfaction through customer trust at Pamella Supermarket Yogyakarta. Research location in Yogyakarta. Population of this re...
Pengaruh Persepsi Risiko terhadap Kepuasan Konsumen Melalui Kepercayaan Dalam E-marketplace
This study aims to find out: (1) Effect o f risk perceptions on trust on Tokopedia site (2) Effect of trust on customer satisfaction on Tokopedia site (3) Effect of risk perceptions on customer satisfaction on Tokopedi...
PENGARUH KUALITAS PELAYANAN DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING SERTA DAMPAKNYA TERHADAP MINAT MEREFERENSIKAN NASABAH BANK OCBC NISP CABANG CIK DI TIRO YOGYAKARTA
This study aimsto determine the effect ofquality of servicead product innovationoncompetitive advantageandinterest referenced of Bank OCBC NISP Brach Cik Di Tiro Yogyakarta Costumers.The resear...
PENGARUH CORPORATE SOCIAL RESPONSIBILITY, UKURAN PERUSAHAAN, STRUKTUR MODAL DAN TAX AVOIDANCETERHADAP NILAI PERUSAHAAN (Studi Empiris Pada Perusahaan Manufaktur Yang Masuk Dalam LQ45 di Bursa Efek Indonesia Periode 2011-2017)
The purpose of this study is to examine the effect of Corporate Social Responsibility, Corporate Size, Capital Structure and Tax Avoidance on FirmValue simultaneously and partially. Population in this resear...
PENGARUH BUDAYA ORGANISASI, MOTIVASI KERJA DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (Studi Pada Cv Andi Offset Yogyakarta)
The purpose is: (1)To know the influence of the Significance of Organizational Culture on Organizational Commitment on the employees(2)the influence of the significance of work motivation to organizational c...