PENGARUH OUTCOME QUALITY, INTERACTION QUALITY, PEER-TO-PEER QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMMER STATISFACTION DI PUSAT KECANTIKAN “NAAVAGREEN COLOMBO”
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 8
Abstract
The purpose of this study was to examine the effect of Outcome Quality, Interaction Quality, Peer-To-Peer Quality on Customer Loyalty through Customer Statisfaction at Naavagreen Beauty Center.Its population is Naavagreen yogyakarta customer who do maintenance less than 3 month. The sample used 100 students. Analytical techniques using multiple analysis techniques supported by t test and Coefficient Determination test with the help of SPSS program for windows 16.0.The results showed that Outcome Quality has a positive and significant influence on Customer Statisfaction. Interaction Quality has a positive and significant influence on Customer Statisaction. Peer-To-Peer Quality has a positive and significant influence on Customer Statisfaction. Customer Statisfaction has a positive and significant influence on Customer Loyalty. Outcome Quality has a positive and significant influence on Customer Loyalty. Interaction Quality has a positive and significant influence on Customer Loyalty. Peer-To-Peer Quality has a positive and significant influence on Customer Loyalty.
Authors and Affiliations
Dwi Okta
Keywords
Related Articles
- EP ID EP662873
- DOI 10.26460/ed_en.v1i8.556
- Views 176
- Downloads 0
PENGARUH SIKAP MANAJEMEN TERHADAP KOORDINASI DAN KERJA SAMA ANTARA PENJUALAN DAN PEMASARAN TERHADAP KINERJA BISNIS MELALUI ORIENTASI PASAR DI PAMELLA SUPERMARKET YOGYAKARTA
The purpose of this study was to describe (1) the effect of management attitude towards coordination on market orientation (2) the influence of collaboration between sales and marketing on m...
PENGARUH ECNOMIC VALUE ADDED DAN MARKET VALUE ADDED TERHADAP RETURN SAHAM DENGAN BIAYA MODAL SEBAGAI INTERVENING PADA PERSAAN MAUFAKTUR SUB SEKTOR INDUSTRI BARANG KONSUMSI LQ45 DI BURSA EFEK INDONESIA TAHUN 2014-2016
This study aims to test empirically the influence of Economic Value Added and Market Value Added on Stock Return with Capital Cost as Intervening in the company of manufacturing sector sub se...
PENGARUH LINGKUNGAN KERJA DAN MOTIVASI TERHADAP KOMITEN KARYAWAN YAYASAN BUKIT DOA MEDAN
The purpose of this research is to know (1) the effect of work environment on organizational commitment, (2) the effect of motivation to organizational commitment, (3) the most dominant variables...
PENGARUH KUALITAS SUMBER DAYA MANUSIA, KINERJA INDIVIDU,DAN PEMANFAATAN TEKNOLOGI INFORMASI TERHADAPRELEVANSI LAPORAN KEUANGAN INSTANSI PEMERINTAH(Studi Pada Pemerintah Kota Yogyakarta)
This research purpose is for testing effects from qualityof human resources,individual performance, and utillization technology of informationin simultaneous nor partial toward relevance government fina...
PENGARUH GAYA KEPEMIMPINAN SITUASIONAL, MOTIVASI KERJA, DAN LOCUS OF CONTROLTERHADAP PRESTASI KERJA KARYAWAN PERUSAHAAN DAERAH AIR MINUM (PDAM) KABUPATEN BANTUL, YOGYAKARTA
The purpose of this research is to know (1) influence of Situational leadership style toward employee performance, (2) influence of Work Motivation to employee performance, (3) influence of Locus O...