PENGARUH PENGGUNAAN TEKNOLOGI INFORMASI PEMASARAN, ORIENTASI PEMBELAJARANDENGAN KINERJA HOTEL SEBAGAI VARIABEL INTERVENING TERHADAP KEUNGGULAN BERSAING HOTEL ARJUNA YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 8
Abstract
This study aims to determine the significance of the positive effect of information technology marketing on competitive advantage at Hotel Arjuna Yogyakarta. To know the significance of the positive influence of Learning Orientation on competitive advantage at Arjuna Hotel Yogyakarta. To know the significance of the positive impact of hotel performance on competitive advantage at Arjuna Hotel Yogyakarta. To know the significance of the positive effect of information technology marketing on the performance of Hotel at Hotel Arjuna Yogyakarta. To know the significance of the positive influence of Learning Orientation on Hotel performance at Hotel Arjuna Yogyakarta.Variables of this research is the use of information technology, learning orientation, hotel performance and competitive advantage. The population in this research is all employees of Hotel Arjuna Yogyakarta. The population number is 84, so all the populations are sampled by census method. Method of taking data using questioner. The analysis technique used is multiple linear regression equation with 5% significance level.The results showed the use of information technology has a positive and significant impact on the competitive advantage of Hotel Arjuna Yogyakarta. The orientation of learning has a positive and significant impact on the competitive advantage of Arjuna Hotel Yogyakarta. Hotel performance has a positive and significant impact on the competitive advantage of Hotel Arjuna Yogyakarta. The use of information technology has a positive and significant impact on the performance of Hotel Arjuna Yogyakarta. The orientation of learning has a positive and significant impact on the performance of Arjuna Hotel Yogyakarta. The hotel's performance is able to mediate the effect of using information technology on competitive advantage. Hotel performance is able to mediate the influence of learning orientation on competitive advantage. The hotel's performance is able to positivelyreinforce the relationship between the use of information technology to competitive advantage. The hotel's performance is able to positively reinforce the relationship between learning orientation towards competitive advantage.
Authors and Affiliations
Arga Bramantya
Keywords
Related Articles
- EP ID EP662874
- DOI 10.26460/ed_en.v1i8.557
- Views 183
- Downloads 0
Pengaruh Kualitas Sumber Daya Manusia, Pemanfaatan Teknologi Informasi
This study aims to examine the effect of human resource quality, utilization of information technology, and the implementation of accrual government-based accounting standards on the quality of financial statements of re...
PENGARUH KUALITAS SUMBER DAYA MANUSIA, KINERJA INDIVIDU,DAN PEMANFAATAN TEKNOLOGI INFORMASI TERHADAPRELEVANSI LAPORAN KEUANGAN INSTANSI PEMERINTAH(Studi Pada Pemerintah Kota Yogyakarta)
This research purpose is for testing effects from qualityof human resources,individual performance, and utillization technology of informationin simultaneous nor partial toward relevance government fina...
PENGARUH RASIO KEUANGAN TERHADAP PERINGKAT OBLIGASI PADA PERUSAHAAN NON KEUANGAN DI BEI TAHUN 2013-2016
This study aims to examine the effect of financial ratios on bond ratings. The financial ratios used include: 1) the influence of current ratio on the rating of bonds 2) the effect of debt to equity rat...
pengaruh pemahaman peraturan perpajakan, kualitas pelayanan, kesadaran wajib pajak dan sanksi pajak terhadap kepatuhan wajib pajak orang pribadi.
This research type is quantitative research by using primary data. The population in this study is all taxpayers of individuals registered in KPP Pratama Wonosari. Especially Individual Taxpayers in Rongkop Subdistrict a...
Pengaruh Ability, Satisfaction, and Trust Terhadap Consumer Loyalty Pada Situs Jual Beli Online OLX di Yogyakarta
This study was conducted to determine the influence of ability, satisfaction, and trust in consumer loyalty on the online sale site OLX in Yogyakarta . Research location in Yogyakarta. The population of this...