Local Market Economics: Brand Analysis in the Market
Journal Title: Global Economics Rview - Year 2016, Vol 1, Issue 0
Abstract
The purpose of the study was to provide an overview of the present situation of the Colgate toothpaste brand in comparison with other brands on the market such as Forhans, Macleans, and others. The trust for the brand in the market provides an opportunity to examine different theoretical and practical propositions. In this research Customers segmental differences in the use of intrinsic and extrinsic product cues (physical quality, design, brand name, and price) on consumers evaluations and purchase intentions for an apparel product in Karachi market are investigated. Our findings revealed that design, brand, taste, flavor, performance, promotion were product attributes that impact product evaluations and marketing position. However, design, brand name, and performance were the main factors in attracting the customers.
Authors and Affiliations
Syed Raza Abbas, Muhammad Zia-ur Rehman, Salma Khan
Keywords
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