Yiyecek İçecek İşletmeleri ve Sosyal Medya Kullanımı (Food and Beverage Business and Social Media Usage) Pages 29-37
Journal Title: Journal of Gastronomy, Hospitality and Travel - Year 2018, Vol 1, Issue 1
Abstract
This study aims to investigate the usage utilization of social media applications for food and beverage facilities operating in Eskişehir. Owners or managers of tourism operation licensed 28 food and beverage facilities’ have been answered the questionnaire forms prepared in line with this purpose. Since the pooled data has been analysed using descriptive statistics, cause effect relationship examination, hypothesis and correlational relationship analysis couldn’t been made. Frequency analysis and weighted average calculation have been made in data evaluation process. The findings reveal that food and beverage firms use social media tools actively, take the advantages of social media tools to operate advertisement and marketing activities, communicate faster, easier, cheaper and more efficient with their target market customers by means of social media. In addition, it has been found that food and beverage firms return faster to customer requests by the interactivity of virtual environment.
Authors and Affiliations
Duran Cankül, Merve Metin, Damla Özvatan
Keywords
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- EP ID EP670073
- DOI 10.33083/joghat.2018.4
- Views 204
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