TURISMO SUSTENTÁVEL E COMPORTAMENTO ORGANIZACIONAL: UMA QUESTÃO DE ATITUDE
Journal Title: Revista Competência - Year 2008, Vol 1, Issue 1
Abstract
This article analyses, the importance in changing the behavior for the success of the tourist management aiming for a sustainable strategy. Understanding the concept of sustainable tourist development has been the great challenge for many scholars and here it is analyzed the organizational behavior and the matters of attitude of the subjects in the construction of the organizational culture and the importance in the search of a sustainable business administration. At the first moment, a reference is made to the concepts of sustainable tourism, to the concept of attitude for the need of change of behavior in the sustainable development and also, to the concept of organizational culture. Next, this paper analyses forms that can help to build an appropriate environment to the individuals’ growth that are part of it.
Authors and Affiliations
Regina Cardona de Assis, Carlos Honorato Schuch Santos
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