LEVANTAMENTO SOBRE A SATISFAÇÃO DOS HÓSPEDES E O MARKETING BOCA A BOCA EM RELAÇÃO AOS HOTÉIS LOCALIZADOS NO BAIRRO MOINHOS DE VENTO DA CIDADE DE PORTO ALEGRE, NO RIO GRANDE DO SUL
Journal Title: Revista Competência - Year 2012, Vol 5, Issue 1
Abstract
Th is text presents a survey of guest satisfaction levels in hotels located in the neighborhood of Moinhos de Vento, in the city of Porto Alegre, in the south of Brazil. An attempt is made to determine the reasons that may lead a guest to choose a certain neighborhood and whether there was any word of mouth marketing after a guest’s stay. A total of 60 questionnaires were distributed among guests in April 2011; 38 were returned with answers. All respondents turned out to be business travelers; no weekend traveler agreed to answer the questions. Th at might be considered as a limitation of this research. Th e answers obtained allow us to infer that guests choose location rather than hotel classifi cation; one such indication is the fact that, if guests cannot fi nd a room at their hotel of choice, there is a tendency to simply look for another one located nearby. Th e answers given also indicate that guests do share their experiences and opinions with other consumers and recommend hotels within the studied segment.
Authors and Affiliations
Marcelo Oliveira da Silva Guilherme Alessandro Heberle
Keywords
Related Articles
- EP ID EP677186
- DOI https://doi.org/10.24936/2177-4986.v5n1.2012.67
- Views 234
- Downloads 0
A influência da transparência sobre o controle social: uma análise da percepção da comunidade acadêmica de uma IES
The present study seeks to identify the perception of the academic community about the influence of the level of transparency of public projects with a propensity for greater interest in participation and social control....
CURSOS SUPERIORES DE TECNOLOGIA: ANÁLISE DO CONTEXTO, DO CRESCIMENTO E DA QUALIDADE DE CURSOS OFERECIDOS NO BRASIL
This paper suggests a reflection on the growth and quality of Technological College Courses in Brazil. The analysis includes a review, and features the contextualization of Technological College Courses in our country....
REFLEXÕES SOBRE MODA E SOCIEDADE EM TEMPOS DE CONSUMO ECOLÓGICO
Fashion expresses how someone feels as an individual and how they want to be perceived by others. In the new globalized and technologically connected society, people may belong to various tribes at different times or s...
Processo de adaptação estratégica e reposicionamento das marcas Heineken e Skol: uma análise sob a ótica da Teoria Institucional
O estudo tem como propósito descrever o processo de reposicionamento das marcas de cerveja Heineken e Skol através dos pressupostos teóricos do modelo de adaptação estratégica de Hrebiniak e Joyce (1985) e d...
RESTRIÇÕES ALIMENTARES NOS EVENTOS SOCIAIS E CORPORATIVOS: A PERCEPÇÃO DE GESTORES DE UMA REDE GLOBAL DE HOTÉIS
In the hotel market there is a growing concern with the quality of Food and Beverage services, especially in social events, so that it is able to meet the needs of customers, including those with dietary restrictions....