Abir KCHAOU SAHRAOUI, Rim BEN AMARA KTARI
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 1
Abstract
The aim of this paper is to detect different impulsive shopping experiences that women could experie nce byanalyzing verbal protocols. The results showed that some women may engage in an impulsive buying behavior to remedy an unpleasant mood (stress, anger ...) or to strengthen a pleasant mood. Other consumers buy impulsively in response to apromotion. The results suggest research to develop. This paper also has managerial implications forretailers.
Authors and Affiliations
Abir KCHAOU SAHRAOUI| Marketing Methods, Graduate School of Business,ab.kchaou@gmail.fr , Rim BEN AMARA KTARI| URAM Research Unit, Graduate Institute of Management of Tunis rimbamara@yahoo.fr
Keywords
Related Articles
- EP ID EP10376
- DOI -
- Views 338
- Downloads 14
INFLUENCE OF ADMINISTRATORS GENDER AND ACADEMIC PERFORMANCE OF PRIMARY SCHOOL PUPILS IN AKOKO SOUTH WEST LOCAL GOVERNMENT AREA OF ONDO STATE, NIGERIA
This study examined the influence of administrators’ gender and academic performance of primary school pupils in Akoko South West Local Government Area of Ondo State. Descriptive survey research design was used, 20...
THE ANALYSIS OF CONSUMER BEHAVIOR AND RECOMMENDATIONS TO IMPROVE TAIWANES SATISFACTION IN BUYING VIETNAM COFFEE
Vietnam coffee industry has been well-known over the world for many decades. However, Vietnam products do not meet Taiwan customers’ expectation, it has led to urgent challenges for the industry. Therefore, the pape...
CORPORATE INCOME TAX AS A DETERMINANT OF FOREIGN DIRECT INVESTMENT IN CENTRAL AND EASTERN EUROPE
This paper investigates the impact of corporate tax rate on foreign direct investment inflows from Germany into five Central and Eastern European countries from 2000 to 2012. We used forward-looking or statutory tax r...
AGRARIAN COMMUNITY WETLAND RESOURCES AS TRIGGERS OF INTERMITTENT INTERACTION CONFLICTS IN THE BALI NYONGA BASIN OF THE WESTERN HIGHLANDS OF CAMEROON
This study surveys the geographical basis and trends of agrarian community conflicts typical of the Bali Nyonga community stakeholders’ quest for spatio-temporal agrarian resource disparity that creates rivalry betw...
ASSESSING COMMERCIAL VIABILITY OF RAIL TRANSPORT OPERATIONS IN NIGERIA
Rail transport in Nigeria has suffered serious neglect for the past two and half decades by the Government of Nigeria. However, in 2012 the Federal Government started the process of revamping the rail transport system...