Abir KCHAOU SAHRAOUI, Rim BEN AMARA KTARI
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 1
Abstract
The aim of this paper is to detect different impulsive shopping experiences that women could experie nce byanalyzing verbal protocols. The results showed that some women may engage in an impulsive buying behavior to remedy an unpleasant mood (stress, anger ...) or to strengthen a pleasant mood. Other consumers buy impulsively in response to apromotion. The results suggest research to develop. This paper also has managerial implications forretailers.
Authors and Affiliations
Abir KCHAOU SAHRAOUI| Marketing Methods, Graduate School of Business,ab.kchaou@gmail.fr , Rim BEN AMARA KTARI| URAM Research Unit, Graduate Institute of Management of Tunis rimbamara@yahoo.fr
Keywords
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