ABM Method: The Application of Traditional Festival Elements in Interactive Packaging Design

Abstract

This article mainly focuses on the application of Yao Panwang Festival elements on interactive packaging design for local products, discusses the interactive packaging as a carrier to convey the festival cultural spirit. The methods ABM: Analysis(festival contents)-Build relationship (traditional vs modern)-Media(interactive package,toy,emoji,etc.). This article builds the "Interactive Packaging Design Analysis Table" to explore and evaluate. The interactive packaging features are expressed through three parts: packaging structure, Packaging visual information and function extension. This research helps to improve the cultural and tourism experience, promote economic development and reduce environmental pressure.

Authors and Affiliations

Qinmi Yu, Jirawat Vongphantuset,

Keywords

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  • EP ID EP705604
  • DOI 10.47191/ijmra/v5-i2-43
  • Views 73
  • Downloads 0

How To Cite

Qinmi Yu, Jirawat Vongphantuset, (2022). ABM Method: The Application of Traditional Festival Elements in Interactive Packaging Design. International Journal of Multidisciplinary Research and Analysis, 5(02), -. https://europub.co.uk/articles/-A-705604