ABM Method: The Application of Traditional Festival Elements in Interactive Packaging Design
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2022, Vol 5, Issue 02
Abstract
This article mainly focuses on the application of Yao Panwang Festival elements on interactive packaging design for local products, discusses the interactive packaging as a carrier to convey the festival cultural spirit. The methods ABM: Analysis(festival contents)-Build relationship (traditional vs modern)-Media(interactive package,toy,emoji,etc.). This article builds the "Interactive Packaging Design Analysis Table" to explore and evaluate. The interactive packaging features are expressed through three parts: packaging structure, Packaging visual information and function extension. This research helps to improve the cultural and tourism experience, promote economic development and reduce environmental pressure.
Authors and Affiliations
Qinmi Yu, Jirawat Vongphantuset,
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