An Analysis of Code-Switching Used in Honda Advertisement in Indonesia
Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 4
Abstract
The present study examines code-switching in Honda advertisements. Particularly, this study analyzes how code-switching is used in Honda advertisement in Indonesia. A total of 31 Honda advertisements are used in analyzing code-switching. The advertisements are gotten from some types of Honda motorcycle, such as Revo, Vario, Beat, CS1, Supra, Blade and Mega Pro. The data were analyzed and classified into the table observation. The finding shows that code switching occurred 9 times (75%) in intra sentential switching, 3 times (25%) in inter sentential switching, and 0 times (0%) in tag switching. The most frequently code switching type which occured in Hoda advertisement is intra sentential switching. Whereas, Honda Beat is the most frequently used code switching in the advertisement. Finally, the present study is a reminder that advertisements are a natural part to promote the product to the society, so that they are interested to buy the product. This study is unique in the sense that no other study has analyzed the code-switching phenomena in Honda advertisement in Indonesia.
Authors and Affiliations
Medi Heri Saputra
Keywords
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- EP ID EP418590
- DOI 10.9790/0837-2304031622.
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