An Introduction to Green Marketing-Emerging Dimensions: A Review
Journal Title: GJRA-Global Journal For Research Analysis - Year 2015, Vol 4, Issue 1
Abstract
The importance of Green Marketing can well be emphasised by stating the fact that majority of consumers in all the countries want to buy from environmentally responsible companies. Consumers say environmental consciousness is an important corporate priority – ranking behind good value, trustworthy, and cares about customers. Green marketing is a phenomenon which has developed particular important in the modern market. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment.
Authors and Affiliations
Ankit Gandhi, Dr. Ashvin Solanki
Keywords
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