ASSESSMENT OF MARKETING POLICY OF COMMUNICATIONS: METHOD OF THE ANALYSIS OF HIERARCHIES
Journal Title: Економіка та суспільство - Year 2017, Vol 10, Issue
Abstract
Article is devoted to a question of an assessment of policy of marketing communications. The role of an assessment of efficiency of marketing communications of the enterprise is analysed. The mechanism of evaluating system of marketing communications of the enterprises with use a method of the analysis of hierarchies is investigated.
Authors and Affiliations
М. О. Водяник
Keywords
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- EP ID EP615881
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