Competitiveness in Cultural Tourism: Case Study
Journal Title: Revista CEA - Year 2021, Vol 7, Issue 14
Abstract
Companies are systems composed of resources and capabilities, that is, they have tangible and intangible assets. The objective of this exploratory and qualitative study is to identify the intangible assets associated with three key factors of organizations and companies, i.e., organization, marketing, and customer satisfaction, in the cultural tourism sector in Morelia, Mexico. This study aims to generate knowledge for such companies and contribute to administrative processes that improve the competitiveness of the Mexican tourism sector. It was found that this type of companies can better exploit the intangible assets they already have in relation to the three factors mentioned above. The final conclusion is that intangible assets are important for companies in the Mexican tourism sector in order to improve their performance. This study can be complemented with an empirical proposal of a tourism competitiveness model that can advance this field of research in Mexico.
Authors and Affiliations
Yuselim Angélica Villa-Hernández, Carlos Merino-Moreno, Virginia Hernández-Silva
Keywords
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- EP ID EP697613
- DOI 10.22430/24223182.1619
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