CONSUMER PERCEPTION OF BENEFITS OF CONSUMING HIGH QUALITY FOODS
Journal Title: Żywność. Nauka. Technologia. Jakość - Year 2014, Vol 21, Issue 2
Abstract
The objective of this research study was to evaluate the consumer expectations as regards benefits of eating high quality food products. The respondents were classified on the basis of their opinions about the benefits of consuming such food products. Empirical data (n = 1003) were collected under the survey completed in November 2012. In the opinions of the respondents, the expected results of eating high- quality foods are: in the first pl ace - well-being, boost in the confidence in foods, and the increased pro- health values of food. However, the increased expenditures on food were assessed at a medium level. The factors: place of residence, opinion on income, and gender differentiated the perception of benefits. Only the level of education and the opinion on income graded the classification of the respondents into homo- geneous groups as regards the perception of the benefits when consuming high quality food products.
Authors and Affiliations
Marzena Jeżewska-Zychowicz
Keywords
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- EP ID EP121563
- DOI 10.15193/zntj/2014/93/214-224
- Views 63
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