CORPORATE COMMUNICATIONS IN THE DEVELOPMENT OF BUSINESS
Journal Title: EMC Review: Časopis za ekonomiju i tržišne komunikacije - Year 2017, Vol 7, Issue 1
Abstract
In the world of management and modern business relations there is a widespread belief that the future of any company largely depends on how it is presented in the eyes of key stakeholders (shareholders, investors, customers, consumers, employees and the public, or the environment in which company operates). This attitude is further confirmed by the process of globalization, the global economic crisis and the growing dominance of modern information technology. Also by corporate affairs which are in the recent years more and more. Construction, maintenance and protection of the business image are the main task of the managment of each company. The reputation of the company is approached as one of the most important strategic objectives, which essentially is the main task of corporate communications. However, despite the importance attributed to it, it has not been sufficiently explored, nor precisely defined. One of the fundamental issues that researchers encounter relates to the use of corporate communications and communication of the companies with all actors of business. The most common problem is reflected in the fact that communications strategies often are not accepted by the management, who do not understand the developments in the business environment and how they affect on the business and profitability of the company. Decision-makers do not understand in which way and how communication affects on the development of business and increasing profit. Identification of events and relationships that fall within the jurisdiction of corporate communications, which are beyond the understanding and control of decision-makers, creates opportunities for communication and engagement with the actors inside the company, as well as with those outside. In this article we are dealing with the theoretical and conceptual definition of corporate communications, its strategy, types and benefits based on the available literature and communication concepts, insights and practices.
Authors and Affiliations
Ivana Projović Dragan Kolev
Keywords
Related Articles
- EP ID EP333026
- DOI -
- Views 98
- Downloads 0
LANGUAGE COMPETENCIES, ACHIEVEMENTS AND QUALIFICATIONS IN THE COMMON EUROPEAN FRAMEWORK OF REFERENCE FOR LANGUAGES
This paper focuses on the Europe-wide coordination of language learning, teaching and assessment. The Common European Framework of Reference for Languages was developed by international experts as one of the most influe...
MENADŽMENT I PLANIRANJE LJUDSKIH RESURSA - MANAGEMENT AND PLANING HUMAN RESOURCES
The importance study shows is based on the possibility of a company that throughproper human resources management strategy achieved an increase in effectiveness and efficiency, and therefore the productivity of business...
CROATIAN EXPERIENCE IN OPERATIVE IMPLEMENTATION OF AIR TRANSPORT SAFETY REGULATIONS
Circumstances and conditions in establishing the Croatian Civil Aviation Agency coincide with the application beginning of the modifications of amendments (2007) and later final version of the Aviation Law of 2009, regul...
NEUROECONOMICS: A CONTEMPORARY SCIENTIFIC FIELD AND INNOVATIVE APPROACH AS A SIGNIFICANT FACTOR OF ECONOMIC DEVELOPMENT
The process of making adequate economic and fi nancial decisions represents a crucial aspect in economics, which implies a choice of specifi c alternative methods in decision making. A Signifi cant portion of scientifi c...
CUSTOMS RISK MANAGEMENT - TIME OF DECLARATION PROCESSING BY CONTROL CANNELS
Dealing with a large scope of turnover across the borders, Customs authorities shouldbalance the level of controls and interventions, on the one, and the time and costs relatedto declaration processing, on the other hand...