CUSTOMERS' PERCEPTION TOWARDS INTERNET BANKING SERVICES IN RAMANATHAPURAM DISTRICT
Journal Title: GJRA-Global Journal For Research Analysis - Year 2019, Vol 8, Issue 10
Abstract
In the economic scenario, nancial institutions and banking industries are using effective strategic planning for capturing customer attention and improving the perception level of customers. So banks must adopt new strategies for developing a positive perception level in the minds of customers. For developing and implementing customer centric strategies, banks need to provide consistent strategies to prevent customer from switching over to other competitive banks. In order to understand customer perception on Internet banking services towards banking sector, there is a need to understand dimensions like internet banking services, motivational factors and also identify the problems towards internet banking services. The study has been undertaken with regard to the following set of objectives: To study the socio-economic prole and their level of perception of the customers and to analyse the factors considered by the respondents to select a particular bank. In the present study primary and secondary data have been used. Moreover a convenient random sampling technique has been adopted for selecting a sample of 225 respondents who have used internet banking in Ramanathapuram district in selected banks through questionnaire. The current research paper deals to identify the customer perception levels.
Authors and Affiliations
Mrs. P. Sountharya, Dr. G. Karunanithi
Keywords
Related Articles
- EP ID EP658502
- DOI -
- Views 93
- Downloads 0
ENERGY CONSUMPTION AND ENVIRONMENT QUALITY IN INDIA: TRENDS AND PORTENTS
Energy consumption pattern of each country depends on its economic activity, whether it is based on industry or agriculture. Another major factor that determines the level of energy consumption is population. India is a...
A Study on Customer Brand Awareness on Duroflex Mattress in Hosur City
It is highly unpredictable to know the consumer’s decision to buy a product or not to buy as today's market is more dynamic in nature with more and more product offerings with the short product life cycles. This is becau...
OBESITY AND ITS PREVALENCE AMONG SCHOOL GOING ADOLESCENTS
Background: The obesity is dened as a non communicable medical condition of abnormal or excessive fat accumulation in adipose tissue, creating an enormous socioeconomic and public health burden. Nutritional status of th...
ROLE OF ORMELOXIFENE IN MANAGEMENT OF SYMPTOMATIC UTERINE LEIOMYOMA IN REPRODUCTIVE AGE GROUP
Introduction : Abnormal uterine bleeding due to leiomyoma is commomn problem in the reproductive age group and was found to be third most common cause of hysterectomies in teaching hospital of India1. The search for idea...
Friedel-Craft’s Acylation of Deactivated Benzenes over Solid Acid Catalysts
The cobalt manganese ferrospinels with the general formula CoxMn(1-x)Fe2O4(x = 0.0, 0.2, 0.4, 0.6, 0.8 and 1.0 has been successfully synthesized by controlled low temperature hydroxide co-precipitation method. The cobalt...