Designing a Model for the Evaluation of Electronic Banking Services with Combining AHP and Fuzzy ARAS Approaches (Keshavarzi Bank)
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 6
Abstract
The main purpose of the this research is to design a model for assessing e-banking services by combining the AHP and Fuzzy ARAS approaches. For this purpose, by reviewing the literature review, the indexes and areas were first identified by Selection of effective factors in accepting e-banking in four areas of strategic factors, technical (technological) factors, organizational factors and cultural factors. Then, using a paired comparison questionnaire, a questionnaire was distributed among a sample of 80 experts and managers of various branches in the Keshavarzi Bank in Tehran and the factors were ranked to analyze by using the fuzzy hierarchy process analysis method. According to the results, factor ranking in comparison with the main factors affecting the acceptance of e-banking in the Keshavarzi bank indicated the priority of technical factors, strategic factors, organizational factors and cultural factors. Also, in each of the following criteria, the factors were ranked. Then, using the obtained indices and the technique of the arrays of the selected branches of the bank were ranked in five districts of north Tehran, south Tehran, west Tehran, east Tehran and Tehran center. Using this technique and the importance of the experts to the questionnaire regarding factors and indicators, the results showed that the areas of Tehran's center, east Tehran, North Tehran, west Tehran, and south of Tehran, respectively, were the best.
Authors and Affiliations
Behnaz moslemi, Seyyed Mahdi Hosseini Sarkhosh
Keywords
Related Articles
- EP ID EP411711
- DOI 10.9790/487X-2006053538.
- Views 55
- Downloads 0
Internal Control System in Small Scale Manufacturing Enterprises in Ondo State, Nigeria
This study assessed internal control system in small scale manufacturing enterprises in Ondo State, Nigeria and the challenges encountered in the implementation of internal control system. The population of the study con...
Advent of International funding options in India
.
Workplace social programmes and Employee commitment: a literary reflection
This paper examined the relationship between workplace social programmes and employee commitment. The objective of the study was to examine how dimensions of workplace social programmes such as seasonal parties, event to...
Young Consumers’ Expectation, Perceived Performance and Disconfirmation towards SMEs Halal Food Products in Klang Valley, Malaysia
In tandem with the global growth of the halal industry, abundant choices of halal food products are expected to be available in the market. Therefore, in order to be dominant and able to compete with other brands in the...
Determinants Of Implementation Of Income Generating Projects In Public Secondary Schools In Konoin District, Bomet County, Kenya
This paper sought to establish the determinants for implementing income generating projects in public secondary schools in Konoin District of Bomet County. The specific objectives of the study were: to establish whether...