Development of social marketing in modern conditions of enterprise activities
Journal Title: Економіка та суспільство - Year 2017, Vol 11, Issue
Abstract
The main aspects of social marketing in today’s business environment and the problems of using the concept of social and ethical marketing business, tendencies, and orientations of social marketing that will lead to the formation of social competitive advantage, grounded problems that raise the efficiency of social marketing are considered in the article.
Authors and Affiliations
Л. С. Безугла
Keywords
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- EP ID EP611176
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