Diagnostics of Resource Component in the Adaptation Potential of Retail Trade Enterprises
Journal Title: Бізнес Інформ - Year 2016, Vol 2, Issue
Abstract
The article presents results of a research on the theoretical and methodical bases of diagnosis of the adaptation potential of retail trade enterprises. Considering developments in the field of diagnostics of enterprise and by reference to the principles of integration conception, essential characteristics of diagnostics have been defined and the core objects of enterprise diagnostics have been identified. Making use of resource- and competency-based approach, contents of the adaptation potential of enterprise have been disclosed and its elements have been determined. Components of resource component in the adaptation potential have been presented. In view of the definition of adaptation potential and adhering to the concept of integrated research, methodical approach to diagnostics of resource component of retail trade enterprise has been substantiated, which is based on the methods of comparative and dynamic analysis and is implemented using the indicators reflecting the adequacy of resource potential, the nature and speed of its change. To diagnose resource component in the resource potential of trade enterprise, use of average sectoral indicators of commodity, technical, personal, and financial potentials has been reasoned.
Authors and Affiliations
Viktoriia Grosul, Olga Rachkovan
Keywords
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