Abstract

The research explores driving factors and developing the implementation of e business in SMEs. This paper discusses the following issues 1. The purpose of e business implementation 2. Internal and external factors that encourage the implementation of e business. 3. Problems that developed during e business implementation 4. Benefits of implementing e business. Based on the result of FGD with 18 SMEs, it can be concluded that 1 . The main aspects of the most prominent goals are the efforts of SMEs in improving the companys competitive advantage in general from aspects of the results of business implementation on line, improving the quality of service to customers, and increasing the work productivity of the service of company employees. 2 . Before implementing SMEs e commerce must pay attention to several key successes to build it, both by providing complete and clear information on goods and services, and facilitating trade activities and paying attention to problems that will arise from the e business activities. 3 . SMEs have a long term strategic perspective regarding the implementation of e business both from the perspective of competition and the survival of long term SMEs. Ninuk Muljani | Lena Ellitan | Budi Iswanto "Driving Factors and Developing of the Implementation of E-Business in SMEs" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23779.pdf Paper URL: https://www.ijtsrd.com/management/marketing/23779/driving-factors-and-developing-of-the-implementation-of-e-business-in-smes/ninuk-muljani

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