Expansion strategies as an effective way of competition on the global market on the example of the Royal Dutch shell investments on Polish market
Journal Title: Central European Review of Economics and Finance - Year 2016, Vol 13, Issue 3
Abstract
The article is an attempt to present the results of the analysis of the activities of transnational corporation which is Royal Dutch Shell in response to the challenges resulting from the use of global strategy. Dynamic changes occurring in the contemporary world economy in recent decades tend to reflect on the fundamental determinants of the development strategy in the new conditions. The aim was to show how the applied strategy affects the development of the corporation and what its characteristics are. An important element of the analysis is also an attempt to identify challenges and indicate possible directions of further development of the corporation. The study was based on available sources of literature and papers as well as official materials prepared by the company. The ongoing process of globalization means that transnational development strategy becomes a very important factor that can positively influence and contribute to achieve the so-called competitive advantage. Despite the global nature of the decisions and the strong pressure to reduce costs, the benefits of foreign direct investments are one of the key elements of the future development of Poland.(original abstract)
Authors and Affiliations
Agnieszka Piwowarczyk
Keywords
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