Formation of assessment efficiency of industrial marketing in business
Journal Title: Науковий журнал "Економічний вісник Донбасу" - Year 2017, Vol 1, Issue 47
Abstract
The article substantiates that without a marketing component in industrial activities cannot succeed in a market economy. Found that to assess the effectiveness of industrial marketing in business you need to have an effective system to identify and evaluate it. Developed factor influence diagram components of industrial marketing at sales figures and profits that impact business. A creation of the Center industrial marketing to improve effectiveness and efficiency of economic activities of industrial enterprises based marketing tools.
Authors and Affiliations
S. Zhukov
Keywords
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- EP ID EP264367
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