FORMATION OF THE STRATEGY TO STRENGTHEN THE COMPETITIVE POSITION OF ENGINEERING ENTERPRISES IN KHARKIV REGION
Journal Title: Інноваційна економіка - Year 2017, Vol 67, Issue 1
Abstract
Purpose. The aim of the article is the development of methodological approaches to assessing competitiveness and ensures sustainable competitive positions of domestic enterprises of engineering industry in Ukraine and Kharkiv region. Methodology of research. The theoretical and methodological basis of research is fundamental provisions of modern economic theory, scientific works of domestic and foreign scholars on issues of competitiveness. General scientific methods are used in the research process, including: methods of theoretical generalization – to study the theoretical foundations of existing competitive strategies that lead to the formation of a strategy to strengthen the competitive position of the enterprise; systems approach – to study the Ukrainian sector of the market of engineering products; methods of analysis and synthesis – to identify the competitive advantages of mechanical engineering in Kharkov region and its opportunities. Finding. The approaches on the formation of mechanisms to improve the level of competitiveness of enterprises are determined. The specific and features for providing sustainable competitive positions of engineering industry enterprises in Kharkov region are determined. The mechanism for competitive strategy formation, implementation of which will allow for enterprises to occupy and maintain sustainable competitive positions in the long term is developed. Features of the formation of competition policy are substantiated and the conceptual provisions for strengthening the competitive position of engineering enterprises in Kharkiv region are defined. Originality. Theoretical positions are substantiated and a conceptual approach to the choice of strategy to strengthen the competitive position of engineering enterprises of Kharkiv region is produced. Practical value. The obtained results of research is the basis for solving practical problems for the determining the level of competitive advantages at engineering enterprises of Ukraine and Kharkiv region.
Authors and Affiliations
Tetiana Aleksieieva, Yuliia Lymaniuk, Anna Shchyholieva
Keywords
Related Articles
- EP ID EP319410
- DOI -
- Views 152
- Downloads 0
MARKETING COMMODITY POLICY OF AGRICULTURAL ENTERPRISES ON THE MARKET OF SUNFLOWER
Purpose. The purpose of the study is to identify the main aspects formation of agricultural enterprises marketing policy, taking into account marketing environment factors. Methodology of research. To achieve this goal,...
ESTABLISHMENT AND FUNCTIONING OF SERVICE COOPERATIVES IN THE DAIRY INDUSTRY: ACCOUNTING, REGULATORY AND LEGAL PROVIDING
Purpose. The aim of the article is the consideration of the questions concerning legal, accounting and tax support of agricultural service cooperatives of procurement of milk raw to improve the efficiency of their functi...
THE QUESTION OF USING THE TERM “PROLETARIAT” IN THE STUDY OF CONTEMPORARY UKRAINIAN SOCIETY
Purpose. The aim of the article is to provide a defining and statistical description of the state of modern Ukrainian society in view of clarifying the meaning of the term “proletariat”. Methodology of research. The mono...
WAYS OF EARNING POINTS AT LOYALTY PROGRAMS
Purpose. The main purpose of this article is to determine the ways of earning points both for buying and for non-buying activities, which are preferable for participants of loyalty programs. Methodology of research. In t...
CONCEPTUAL DIRECTIONS OF ENSURING THE DEVELOPMENT OF INNOVATION-ORIENTED MACHINEBUILDING ENTERPRISES AS FUNCTIONAL ECONOMIC SYSTEMS
Purpose. To define and substantiate the conceptual directions of ensuring the development of innovation-oriented machine building enterprises as the main subjects of introduction and realization of innovative transformat...