Forming Advertising Strategy for Enterprises on the Basis of SWOT-Analysis
Journal Title: Бізнес Інформ - Year 2012, Vol 7, Issue 0
Abstract
In the article influence SWOT analysis is certain an author on forming of effective strategy of development for enterprises. Marketing and advertising strategies are also distin-Marketing and advertising strategies are also distin-distinguished. Development of strategy must begin from a situatioonal analysis, from exhaustive verification and research of all important internal and external factors, involved in this situation. Determination of strengths and weaknesses of this company, threats and possibilities enters here.
Authors and Affiliations
Bogdan Maksimiv
Keywords
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