FROM THYMIA TO MODAL ANALYSIS OF PASION THROUGH TV COMMERCIALS
Journal Title: The Journal of International Social Research - Year 2016, Vol 9, Issue 43
Abstract
Advertising poster is created in order to inform target audience regarding the product and approve consumption emotion. Advertising helps to show the changes and results created by product. Transition from one situation to other situation shows the impact which is created by the product. Advertisers especially use TV commercials in order to show this change, otherwise advertising posters are not sufficient to show this change. The changes which are created by the products can be observed by thymia analysis. The term of thymia is based on psychology and it belongs to deep structure. Thymia shows the relationship of sensitive body with its surroundings. At the end of this analysis, a detailed evaluation can be made. This evaluation can be made with different methods. At the end of this evaluation, if the result is positive this thymia is euphoric thymia. On the other side, if the result is negative this thymia is dysphoric thymia. If the result is both positive and negative then this thymia is phoric thymia. The term of thymia consists of two types of modal thymia. The first type is named as simple modal thymia and the second type is composed modal thymia. Euphoria and dysphoria are simple thymia. Aphoria and phoria are composed of euphoria and dysphoria.
Authors and Affiliations
Eda ÇORBACIOGLU GÖNEZER
Keywords
Related Articles
- EP ID EP250678
- DOI 10.17719/jisr.20164317594
- Views 150
- Downloads 0
MEMORY IN YAŞAR KEMAL’S NOVELS
This paper aims to explore how Yaşar Kemal uses memory in his novels. As a writer who tends to transform his own memory into the memory of his characters through literary creation, Yaşar Kemal employs trauma and fear of...
CORPOREALITY AND FRAGMENTATION IN KAZUO ISHIGURO’S NEVER LET ME GO
Kazuo Ishiguro’s novel Never Let Me Go narrates a dystopic world that draws attention to the construction of identity, existence as human beings and non-humans, and alienation. The “clones” in the novel portray the probl...
THE EFFECTS OF TRUST CRISIS IN THE PROCESS OF ORGANIZATIONAL DOWNSIZING ON THE DIMENSIONS OF PSYCHOLOGICAL CONTRACT IN INSURANCE INDUSTRY
The aim of this study is to test the effect of organizational trust level in organizations in downsizing process on psychological contract level and types in insurance industry. Whereas studies testing the effect of orga...
THE IMPACTS OF ORGANIZATIONAL CONTEXT IN NEW PRODUCT DEVELOPMENT TEAMS ON PROJECT PERFORMANCE
The aim of this research is to explain the content of the organizational context and its constituent elements and to reveal the effects of these elements on project outputs on new product development teams. In this scope...
THE BEAST IN THE JUNGLE IN THE CONTEXT OF (UN)RECOGNIZING THE OTHER
Among the best examples of fictional characters suffering from narcissistic personality disorder is Henry James’s John Marcher, who is The Beast in the Jungle. James’s narrative can be read as a novella which depicts how...