GLOBAL TRANSFER OF MEDIA PRODUCTS

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GLOBAL TRANSFER OF MEDIA PRODUCTS

Journal Title: Науковий погляд: економіка та управління - Year 2018, Vol 2, Issue 60

Abstract

The purpose of the paper is to systematically study the transfer of media products in the global economy in the process of their creation, transfer and commercialization in a context of growing dynamics of the world information space. The adoption by the global community of a new information paradigm, in which the media component becomes more and more important every year, fundamentally changed the perception of the nature, dynamics, quality and synergy of the media products created and displaced in space and time. Distinctive features of the new composite model of the steel transfer are: uncertainty of the main location, active network entrepreneurship, outsourcing production, the formation of a polystyrene model of the conglomeration of the media business, the significant influence of cognitive and medi-linguistic factors on the entire technological and commercial process of creation and transfer of media products. The active development of entrepreneurship in the media sector contributed to the formation of a corresponding type of business within which formed its own corporate basis and appropriate infrastructure that ensured the formation of distinctive brands, a fundamentally new model of work with the consumer, content selection, cross-sectoral combination of intellectual products. The active use of contemporary methods of influencing the audience, based on a combination of economic, environmental and psychological approaches, has enabled powerful media companies to take leading positions in global rankings of this kind of entrepreneurship and to ensure the production of high-competitive products, while leaving the relevant sector for national and regional media companies. The acceleration of global technological processes, including informational, made significant changes in the media sphere, the demand for which products grew at a rather rapid pace. The development of entrepreneurship in this area contributed to the creation of new corporate structures, whose influence on the global information space can’t be overestimated. It is proved that in the process of moving large volumes of information a significant role is played by the global signaling system, which allows to objectively assess the quality, competitiveness and dynamics of the transfer of media products in the global world as a target of paper research.

Authors and Affiliations

A. V. Chuzhykov

Keywords

EP ID EP450007
DOI 10.32836/2521-666X/2018-2-60-4
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