Impacts of Perceived Risks on Internet Purchasing Intention: In case of Mongolian E-commerce Websites
Journal Title: Invention Journal of Research Technology in Engineering & Management - Year 2018, Vol 2, Issue 6
Abstract
Perceived risks are a vital role in the success of e-commerce websites. In Mongolia, few kinds of online trading websites are working successfully and continuously developing until Today. Although, Online purchasing amount of consumers is worst compared to retail shopping market. The research study focused to investigate influences of perceived risks ( Product Risk, Time Risk, Financial Risk, Delivery Risk, Social Risk ) on online purchasing intention of Mongolian Young Generate action. The 412 respondents were 18-34 years of age and data collection procedure the was carried out on the social network. Data analyzing method used SPSS 21 software and Reliability, Correlation, Regression analysis were used to study according to the topic. The research found that Product risk, Time risk, Financial risk most negative influence on internet purchase intentions.
Authors and Affiliations
Janchivdorj Sodnom-Ochir
Keywords
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