Implicatures’ transmission of pragmatic influence in French-Ukrainian translations of advertising texts
Journal Title: Науковий вісник Дрогобицького державного педагогічного університету імені Івана Франка. Серія: Філологічні науки (мовознавство) - Year 2016, Vol 5, Issue 2
Abstract
The article highlights the value of pragmatic implicatures in French advertising texts from the point of view of theory of parole and the analysis of the methods of its transmission when translating into Ukrainian.
Authors and Affiliations
О. М. Пархоменко, А. А. Наумець
Keywords
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