IMPORTANCE ASSESSMENT OF HARD CHEESE FEATURES AND PLACE OF PURCHASING IT IN OPINIONS OF CONSUMERS FROM THE NETHERLANDS, GERMANY, AND POLAND
Journal Title: Żywność. Nauka. Technologia. Jakość - Year 2013, Vol 20, Issue 5
Abstract
The paper presents the results of consumer surveys, conducted among Dutch, German and Polish buyers of hard cheese, on the features of this product and place of purchasing it. All respondents indicated supermarkets and markets as the main places to purchase hard cheese. Various factors influenced the consumer purchase decision depending on the consumer group: the habit was very important or important mainly for the Dutch respondents; the prices were important for the Polish survey participants; the brand was important for the Dutch consumers; and the desire to try a new type of cheese was important for the polled Germans. Almost all the respondents rated the advertising as not important or unimportant. While assessing the conditions in the place of purchase, nearly all the survey participants found the cleanness of stores and the tidiness of shop assistants to be very important and important. The polled in the Netherlands rated the location of place of purchase as very important and important; the polled Germans rated the air conditioning system present in the shop as well as the competence of shop assistants to be very important and important. Of the features of hard cheese, its freshness and taste were very important and important for the respondents from the three countries. Moreover, the shelf-life, flavour, and texture were important for the German and Dutch respondents, whereas the colour: for the polled Dutch people and the pro-health characteristics for the German respondents. The polled from the three countries rated the information on caloric value as very important and important. The information on quality certificates, content of proteins, preservatives, and nutritional value was rated as very important and important mainly by the Dutch and German respondents, whereas the information on fat content – by the German respondents. The German and Dutch consumers’ rating of the importance of cheese features as well as of the information thereon was similar, whereas the number of the polled in Poland who rated the qualities of the product and the information thereon as very important or important was much lower
Authors and Affiliations
Marek Nowak, Maciej Oziembłowski, Tadeusz Trziszka, Halina Beń
Keywords
Related Articles
- EP ID EP147042
- DOI http://dx.doi.org/10.151.93/zntj/2013/90/195-210
- Views 70
- Downloads 0
Właściwości likopenu i jego wykorzystanie do produkcji żywności funkcjonalnej
Wpływ dodatku propolisu na zawartość wybranych związków polifenolowych oraz aktywność przeciwutleniającą miodu
Celem niniejszej pracy była ocena wpływu wzbogacania miodu wielokwiatowego propolisem na zawartość związków fenolowych oraz aktywność przeciwutleniającą. Materiał doświadczalny stanowiły miody wielokwiatowe (n = 5) oraz...
ASSESSING THE EFFECT OF PRESSING CONDITIONS IN EXPELLER PRESS ON QUALITY AND CHEMICAL COMPOSITION OF RAPESEED OIL
The objective of this study was to determine the effect of pressing conditions in an UNO expeller press (manufactured by a ‘Farmet’ company) on the quality and chemical composition of pressed rapeseed oil. The research...
OKREŚLENIE SKALI I PRZYCZYN STRAT ŻYWNOŚCI W HANDLU DETALICZNYM NA PRZYKŁADZIE MLEKA I JEGO PRZETWORÓW
ystem HACCP w gastronomii – wiedza pracowników o implementacji jego zasad na przykładzie regionu świętokrzyskiego
Przedmiotem badań była ocena wiedzy pracowników gastronomii bazy noclegowej w województwie świętokrzyskim o stanie implementacji wybranych wymagań systemu HACCP w ich zakładzie pracy. Badania empiryczne zrealizowano me...