Improvement of Critical Factors in Brand Development by Islamic Banking using QFD Model (Case study: Pasargad Bank, Kish Island Branch)
Journal Title: International Journal of Advanced Studies in Humanities and Social Science - Year 2017, Vol 6, Issue 0
Abstract
When there is no alternative for banking services, the customer, to make comparison, tend to use what they have available such as image or brand of the bank to decide for investment. Value equity is one of the most known and critical concepts of marketing, which is now one of the ongoing debates among the researchers and scholars. The strategic role of the value in making managerial decisions and achieving competitive advantages explains its gravity. Brand equity enables the companies to charge higher prices for their products without losing their market share. On the other hand, development of Islamic banking in non-Muslim countries entails determining the critical issues regarding brand development in the domestic environment of the target company. Success at national level paves the way toward development of Islamic banking in the world. The present study is designed in three stages including identifying the weight of the indices of brand equity. The indices were ranked under 4 key aspects of perceived quality, loyalty, information, and brand association. At the second stage, the status of each one of the aspects, from the costumer’s viewpoint, was determined; in this way, the key indices with unacceptable status were determined. A new aspect “Islamic business morals” was added to the study based on consultations with the experts. The new aspect encompasses 6 indices, which were added to the research model. The new aspect represents the role of Islam in the model. At the last stage, QFD model and deep computation method were used to propose improvement strategies for the indices. The strategies are supposed to results in competitive advantages in long-run for Islamic banking using brand development at international level. Totally, ten improvement strategies were recognized and among them “participation in public charity works” was of the highest priority.
Authors and Affiliations
Arnoosh Poorhoseini
Keywords
Related Articles
- EP ID EP638133
- DOI -
- Views 63
- Downloads 0
Iran's Conventional Military Relations with China Under Ahmadinejad (2005-2013)
The present paper aims to examine the Sino-Iranian conventional military relationship under President Mahmoud Ahmadinejad during the years between 2005 and 2013. The study has attempted to briefly answer the question tha...
A Comparison of Performance of Iranian Cooperatives in Job Creation
According to the young population and economic conditions prevailing in Iran in recent years, employment has been a major objective of economic policies. One of the most important policies is to promote economic cooperat...
The Role of Internal and External Religious Beliefs on Amount of Hope Prisoners in Sirjan City
The aim of this research was to determine the effects of internal and external religious beliefs on amount of hope prisoners in Sirjan city. This study was conducted using the descriptive methodology. The statistical Pop...
Investigating Affecting Quality of E-Insurance on Trust and Satisfaction Customer With Lee and Chung Model (Case Study: Iran Insurance in Khoarsen Razavi)
The present study investigated the effects of quality e-insurance on trust and customer satisfaction derived from the model of Kun Chang Lee, Namho Chung (2009) in Iran insured of Khorasan Razavi. In this study, the meth...
Urban Areas Security Studies Depending on External Socioeconomic Parameters (the Study Case: Chaluos)
Locations, time and human beings are the three main effective elements forming criminality behaviors, scholars have found through the environmental crime committing factors recognition. So the differences between the loc...