Internet Marketing: A New Approach in Integrated Marketing Communications
Journal Title: Review Journal of Political Philosophy - Year 2018, Vol 0, Issue 2
Abstract
The internet has invaded our lives and changed it beyond our wildest dreams. Today we are connected to people globally and information is exchanged with the help of lots of mediums supported by internet. With the advancement of technology, internet connectivity and accessibility, marketers too found new ways of connecting with existing or potential customers. This paved way for a new trend in marketing and a new approach in Integrated Marketing Communications i.e.; Internet Marketing. As internet is evolving, a lot of new trends are adding up in Internet Marketing as well. In this article we will try to understand the dynamics of internet marketing and new trends that are being set by marketers in order to win their customers. This will help us to understand the basics of internet marketing and will help marketers to synchronise their marketing efforts to achieve optimum use of internet and its mediums to reach their desired demographics.
Authors and Affiliations
Dr. S. K. Aggarwal, Ms Chetna
Keywords
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