Комунікативно-прагматичний потенціал кліше в українському медіапросторі
Journal Title: Studia Ucrainica Varsoviensia - Year 2015, Vol 3, Issue
Abstract
The article deals with the communicative and pragmatic peculiarities of clichés as regular standardised stereotypical units in the language of the Ukrainian mass media. The pragmatics of clichés is to be found in the process of every day mass communication. Social and linguistic conditions refl ect the wide potentialities of cliché usage in mass media discourse. They correspond to the key principles of the mass media’s language which is the well-ordered alternation of standard and expressive language units. Using clichés is based on the fact that an addresser’s linguistic production and an addressee’s comprehension settle the contradiction between our needs in communication and the tendency to minimise our physical and mental efforts. The presupposition of using clichés is considered to be stereotyped knowledge based on the notional connection between the explicit meaning of a standardised formula and the implicit socio- and lingua-cultural experience of the communicants. Explicitly indicating factual information with the help of clichés determines the language strategies of the parties in communication. Using clichés provides an opportunity to manipulate both collective and individual consciousness.
Authors and Affiliations
Natalia Szarmanowa
Keywords
Related Articles
- EP ID EP245569
- DOI -
- Views 67
- Downloads 0
Jubileusz 65-lecia Katedry Ukrainistyki Uniwersytetu Warszawskiego
The article presents the history and development process of the Department of Ukrainian Studies at the University of Warsaw. Attention was drawn to the traditions and the direction of scientifi c research in the fi eld o...
Художня освіта та мистецтво аванґарду в Україні у контексті радянської соціалістичної програми
The study presents retrospectives of the early periods of the so-called “Soviet culture”, through the prism of historical and political events which occurred after 1917 when Soviet ideologists assigned to avant-garde art...
Sprawozdanie z Międzynarodowej Konferencji Młodych Ukrainistów i Badaczy Słowiańszczyzny Wschodniej (Warszawa, 31 maja 2017)
-<br/><br/>
Іконостаси церков Галицької митрополії кінця ХІХ – першої третини ХХ ст.: архітектоніка, іконографія та програма декорування
Sacral art of Eastern Galicia (nowadays Lviv, Ternopil, and the Ivano-Frankivsk region) of the end 19th to the fi rst third of the 20th centuries is studied in the article. Such narrow subject matter helps to analyse in...
Комунікативно-прагматичний потенціал кліше в українському медіапросторі
The article deals with the communicative and pragmatic peculiarities of clichés as regular standardised stereotypical units in the language of the Ukrainian mass media. The pragmatics of clichés is to be found in the pro...