LOYALTY AS A BASIS FOR THE FREQUENT FLYER PROGRAMS ON THE AIR TRANSPORT MARKET
Journal Title: MANAGERIAL CHALLENGES OF THE CONTEMPORARY SOCIETY - Year 2017, Vol 2, Issue 10
Abstract
Market liberalization in the aviation industry began in 1987 in the United States, and by 1997 this process has almost entirely outlined in Europe, Asia and other parts of the globe. Currently, liberalization of the industry has led to the establishment of new companies and generated undeniable competition on the global air transport market. This study seeks to identify the factors that determin travelers to be loyal to the same company and the impact of loyalty programs on demand in the aviation market. The research will also address the relationship between the quality of air transport services and the impact of the Frequent Flyer Program (FFP) on passenger satisfaction.
Authors and Affiliations
Cosmina Rațiu, Cristina Toader, Cosmin Moca
Keywords
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- EP ID EP274431
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