Marketing Mix Strategy (7P) for Islamic Boarding School-Based School Marketing


This research is based on the fact that educational institutions are always interesting to study. Especially This research is based on the fact that educational institutions are always interesting to study. Especially related to marketing carried out by each institution. It should be noted that educational institutions are service institutions whose essence is that educational institutions can satisfy users of educational services. Every individual has wants and needs related to Education. If satisfied, it will affect the quality of the educational institution. When there is a demand, the customer wants services at the educational institution through programs, then the educational institution conveys the program, then there is a transaction or communication which results in customer satisfaction. The success of education is based on; 1) the magnitude of the interest of prospective students, 2) the increase in the quality of education services, 3) the emergence of satisfaction from education customers. These three things will be realized if supported by the right marketing strategy. So we need a marketing strategy that is in accordance with educational services, which is known as the 7P marketing mix which consists of three elements, namely people, process, and physical evidence. This research uses qualitative research with the type of case study with a multi-case design. Where the researchers conducted a theoretical and in-depth study at two research locus, namely the SMP Mambaus Sholihin Sanankulon Blitar and SMP Bustanul Muta’allimin Dawuhan Blitar. Based on the results of the study it was found that; 1) People in the marketing mix for the school's marketing strategy are the most basic, namely the selection of new student admissions, having superior graduate competencies, excelling in the field of the Qur'an as a guide for Muslims, and financial services that are accountable, friendly, and fast. 2) The process in the marketing mix for the school's marketing strategy is through the implementation of Islamic boarding school education, then promotion through websites, brochures, social media. Then the publication through spiritual teachers, and promotion through the sister school program. 3) Physical evidence in the marketing mix for the school's marketing strategy is to have a strategic school location, a clean and green environment, a magnificent building with complete facilities.

Authors and Affiliations

Astri Ibadiyah,Agus Hermawan ,Imam Mukhlis,


Related Articles

Media Relations Video Learning and Motivation to Learn The Skills of Writing Poetry In Class X high School Private Bodhicitta Medan The Academic Year 2021/2022

This study aims to determine the relationship of instructional media fucking with the skills to write poetry, the relationship of motivation to learn the skills of writing poetry, and determine the relationship of media...

Non Penal Policy As A Legal Protection Effort Against Child Victims Of Sexsual Violence

Sexsual violence in general often considered a crime against morality alone. The connection between sexual violence and moral issues keeps the victim silent and sometimes the victim is blamed for the violence that has b...

Contextualization Of Short Story Patterns In Indonesian Texbooks For Class IX SMP

Literary works of prose fiction has two main elements, i.e. the elements of the intrinsic and extrinsic elements. The elements of the intrinsic is the most important element to support the passage of the story. Extrinsic...

The Influence of the Principal's Leadership and Work Discipline on Teacher Performance in Junior High School Kuranji

Background of this research from the results of the author's observations the factors that affect teacher performance and how much the contribution of these factors to the performance of State Middle School teachers in...

Analysis of Students' Mathematical Communication Skills In Terms of Self-Confidence

Mathematical communication skills are the ability to convey mathematical ideas or ideas orally or in writing, and to understand and accept other people's ideas or ideas carefully, analytically, critically, and evaluativ...

Download PDF file
  • EP ID EP718342
  • DOI
  • Views 26
  • Downloads 0

How To Cite

Astri Ibadiyah, Agus Hermawan, Imam Mukhlis, (2022). Marketing Mix Strategy (7P) for Islamic Boarding School-Based School Marketing. International Journal of Humanities Education and Social Sciences, 2(1), -.