Metaheuristic approach as a risks minimizing means in the advertising campaign development
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 1, Issue
Abstract
The article is devoted to the definition of the place and role of metaheuristic approaches in the development of an advertising company. The article substantiates the need to use metaheuristics to reduce the risks of an advertising company.
Authors and Affiliations
Olha Yuriivna Popova, Ali Al-Ababnekh Khasan
Keywords
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