METHODS OF CORPS’ ORGANIZATION IN A SPECIALIZED MARKETING VOCABULARY IN FRENCH
Journal Title: «Вчені записки Таврійського національного університету імені В. І. Вернадського. Серія: Філологія. Соціальні комунікації» - Year 2018, Vol 29, Issue 4
Abstract
The article analyzes the terminological marketing corps and two main methods of it structuring are used, thematic classification and conceptual representation taking into account the key stages and processes of interaction between subjects and objects of marketing activity. Within the microcontext the multiple use of the term in a typical professional communication is investigated, which causes the fixation the information of functional nature in it. The different types of synonyms are singled out, when among a large number of the words, only one meaning is implemented, designed to specify/differentiate its meaning or shades, because in lexical units or forms of grammatical categories along with the denotative information also the pragmatic components are fixed (evaluation, expressiveness, emotiveness). Considering that marketing terminology includes both terms, that have been already existed before (the semantic meaning most of which have been modified) and marketing terms, the organization of its corps can help with the selection of terms in order for further descriptions and pinning to a specific branch of science
Authors and Affiliations
Н. М. Демчук
Keywords
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