MODERN MARKETING STRATEGIES AND POSSIBILITIES OF THEIR USE IN UKRAINE
Journal Title: Приазовський економічний вісник - Year 2018, Vol 3, Issue 8
Abstract
The article describes the marketing strategies of such well-known global brands: “Coca-Cola”, “Apple”, “Colgate”, “Starbucks”, “Whole Foods”, “Nike”. In 2018, there are a number of new marketing trends that have a significant impact on the strategy of “entering the market”, this is: the development of artificial intelligence; the provision of content adapted to certain accounts; quantum marketing; content with additional reality; inflationary marketing; the built-in content goes out of fashion, replaced by B2B and others. The scientific work describes the marketing strategies of Ukrainian companies, such as: “Comfy”, “Ukrposhta”, “Oschadbank”, “Intertop”, “Rozetka”, “Allo”, “Citrus”, “Silpo”. Also identified are the problems that hamper the development of Ukrainian companies and steps to address them.
Authors and Affiliations
T. O. Pasichnyk, Ye. O. Koliesnik, I. S. Silina
Keywords
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- EP ID EP572711
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